Daily Inspiration Corner


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#wakecreateINSPIRE Friday Featuring Ashley Derby, who is is the new franchise operator of a chain in Los Angeles, bringing the downtown area its first location. Read more about her journey in the industry here

 

Keep inspiring and creating this week!

#sadiedaily

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I use funnels everyday & you should too!


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I am a digital marketing consultant, and I help companies with developing creative marketing strategies, plans, and solutions to grow their businesses. I had the chance to talk to upcoming business owners recently about creating funnels at an awesome workshop presented by Boss Up Academy, and I will share a snippet with you all.

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When I am not contracted out to share some of my know how/services in person or online, I am always researching #tech #trends to plug into or creating my own.

Today is special for #sadiedaily since I will be sharing some tips from my industry that has pushed my clients to get on another level. My partners at i3 Mega Marketing Group have helped me in getting some of this content together so feel free to check them out here —> i3 for more #info.

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Let’s start with the inbound marketing approach to creating funnels. What is a funnel? 

A funnel is simply a process a visitor goes through when they first see your content online. This content may be a social media post, or blog. After they are led into seeing your products/services, they request more information, depending on their buyer’s level of interest they will reach out to become a customer/partner.

It is very key to have a funnel to track your success rates, and know where bottle necks are to improve your business outlook in the future.

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After you attract people, having a great landing page, or website will lead to a conversion. Conversions equal sales, or contact information to build whatever campaign you are running. Again, everyone’s purpose for a funnel is different, just make sure you have one ; )….or contact #i3 @ info@i3megamarketinggroup.com.

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Being active in your business is important. If it takes you days to respond to messages or calls, chances are you won’t have many customers. Nurture your interested leads by pouring into them. When people get ignored, just like in most relationships, they ultimately come to ruin, and end, because someone else is more attentive.

Don’t get dumped : ). —- Automate, Automate, Automate 

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Always over deliver and under promise.

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And because you must be really interested in knowing more tips, here is the mini-ebook my team at #i3 have put together for me to share, check it out here —>Create Funnels Now!

How Will We Share Content In The Future?


The Future of Content Sharing is NOW.

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As quick as you can snap a picture, load it, and hit send, is the rate of sharing experiences universally.

In order to share updates over 20 years ago, we used to have to use a beeper, then there was AOL.

Now we can share our food, our events, and anything going on, at real time access levels….LIVE! 

The power of technology allows us to connect with people from all over the world, and share experiences, while they are happening.

Do not wait for the moment, create it, and share it. Live in it! 

Wake Create Inspire Sadie Daily

Tag #wakecreateinspire something you want to create or send it to letscreateit@sadiedailymedia.com

 

 

Figits & Things: 2017 Trend Rundown


wersm-fidget-spinnerFigits have taken over!

They are everywhere. I have seen speakers that are figits, light up figits, and mult-color figits.

It is BANANAS!

Kids use them to focus depending on sensory behavior needs, ex. ADHD, etc.

Just like trends, as adults we do the same thing, i.e.: something interesting comes along, and it keeps our interest, until something else comes up to distract us.

I have compiled a quick run down of some figits/trends as a marketer I have noticed so far in 2017 and these will continue to pop up. So #stayengaged my digital followers! ; )

 

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Marketing Automation 

 Chat bots that talk to you as soon as you land on a page, allow you to feel more engaged, especially when you feel as though a human is communicating, when it really is a <bot> ***beep beep.

Here is an online experience for you:

When you are shopping online, and get to the check out only to stop right before your purchase happens…..

Have you noticed an ad based off of what you were looking at following you around, or did you receive an email encouraging you to go back to the site to finish your purchase??

When you see the familiar ad, or get a personalized message, it taps into your customer experience of attentiveness/awareness, and makes the imagery less foreign/random, and more customized.

If you didn’t feel engaged as a consumer, you probably would forget all about getting those items you left in the cart, especially if you didn’t receive a coupon offer.  

Right?

 

Yahoo Set To Invest $20 Million In Snapchat

Short Lived Content

Alright, lets go  back to the figits statement earlier about focus. How do you get someone to focus……hmmm

Well judging from our human attention span, which gets shorter, as we advance with technology.

We no longer have the time to wait! We want INSTANT, right now, in the moment coverage, which is why going live is so popular. Thanks to Snap Chat, we really are curious to see content before it disappears.

This key element of urgency cuts through online noise and clutter we often encounter when browsing the internet. We are engaged with Instagram Stories, and have to constantly check these updates, because at any given moment, our chance to watch will not be allowable. 

I like to think of this as a scarcity tactic.

Taking content for granted, causes us to slow poke around reading/watching that article or video. Yet if we know certain messages will be live for a quick second, we have to hurry and watch, and patiently wait for more, which creates a higher demand.

#feedmecontent

 

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Staying Virtual

Having great visuals that make you feel like you are really experiencing the moment together increases engagement.  Using the 360-camera view angles, as seen on Facebook, provides a 3d reality scope that goes beyond a flat image.

Having interactive content that tells a story will continue to be a trend in 2017.

As we continue to develop new ways to use mobile devices to be anywhere, without moving from our couch, the more you will want to have your online presence  in tact.

So friends lets do a recap: Trends to take note of to add to your plan in 2017 are to stay virtual, go live, create great story telling content, and automate as much of this as possible. If you create it, people will come!

 

Try these trends in your marketing strategy ; ) &  #stayengaged

 

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Digital Media Consultant 

letscreateit@sadiedailymedia.com